$0 marketing help [The Stretch #6]

a weekly warm-up for marketing that attracts your best buyers (featuring real stories, copy tips, and cat pics)

Hey Reader,

Could a few small tweaks improve your website conversions?

Probably.

To break the fourth wall for a sec, I’m trying to create more valuable content for you here and on social media.

One way I’m experimenting with that is getting YOU more involved with the process — by creating video reviews of your marketing.

This is a fun way for participants to get some pointers, and hopefully my advice helps anyone who tunes in, too. :)

Today, I’m reviewing a landing page for my friend Kelly’s coaching offer. It’s a short walkthrough where I point out tweaks she can make to support conversions.

Click here to watch (4 minutes on 2x speed!)

You’ll see opportunities to:

- Make your unique value stand out instantly

- Connect your offer to what your clients really want

- Get more people clicking “Book Now” (or whatever your goal is!)

👉 Watch the video

P.S. Got a page you’d like me to review? Reply to this email. I’ll keep it in mind for future reviews.

P.P.S. Remember, I’ve still got a couple spots left for Last-Minute Black Friday Rescues, aka 2 of my VIP Days for the price of 1. Booking in November only, but good through 2024. Reply for details.

Put in your sales reps 🏋️‍♀️

Simple actions to fire up your marketing

Got a piece of marketing you wish performed better?

Read it out loud.

This trick immediately helps you detect where copy sounds unnatural, cut the fluff, and write like your audience actually speaks about their problems.

Try it and see how your marketing results improve.

Copy circuit 🔄

Analyzing copy from around the web

I can’t remember the exact copy now, but the team at Copyhackers came up with a line for Huel meal replacement drinks that went something like:

“This isn’t diet food. It’s food-food.”

With this simple line, they tapped into their audience’s worry that they’d be missing important nutrition if they drank Huel instead of eating a meal. They also address a simple question people have about the product. “What exactly is this?”

Sometimes the simplest thing is the most impactful.

The cooldown 🌬️

Words to stretch your mind & inspire your week

Shoutout to my friend Polly, who introduced me to this poem:

"Tomorrow when the farm boys find this

freak of nature, they will wrap his body

in newspaper and carry him to the museum.

But tonight he is alive and in the north

field with his mother. It is a perfect

summer evening: the moon rising over

the orchard, the wind in the grass. And

as he stares into the sky, there are