feedback please? [Stretch #20]

Hey Reader,

Did you see the post launching our new branding?

We're officially Break Fourth Marketing Studio 🎉

Now serving: Health, wellness & fitness brands

New specialty: Full-service email marketing (strategy, copy, design, technical implementation, the works)

The newsletter got an upgrade too. This email will show you around.

Oh, and Reader?

Quick request if you have a sec:

Can you give me your honest feedback on this new vibe?

Do the elements in this email look good on your end?

Thoughts on the structure? Anything else you want to see from us?

Thanks a ton. I'm glad we're inbox friends.

P.S. The Stretch is still a 1:1 letter from me (Brandy) to you. My capacity varies, so realistically, my consistency may too. But the aim is weekly emails on Wednesdays moving forward. I'll mostly stick with this structure, unless your feedback inspires changes (it may!)

The Warmup

One easy desk stretch

This section is one stretch you can do at your desk while reading the email. The format will vary. Sometimes gifs, images, graphics, or written. Always too simple not to do.

(If you try the stretch above, you gotta make that face too.)

The Lift

One insight to stretch your email ROI

This is an actionable tip, irl example, or news on what's working in email today. Something you can implement right away to get more out of your email marketing. Today's Lift:

Not sure how to design your emails? Lean on Jakob’s law.

The concept in a nutshell:

- People expect online experiences to work like ones they've seen before.

- When an experience is familiar, folks are more likely to click or engage.

For example, you expect a site's navigation menu to be at the top. That familiarity creates a more intuitive experience. (So more visitors stick around and buy.)

In ecommerce emails, this might look like a product image up top, with a large button to shop as the primary focal point.

It's a familiar structure, so subscribers know what to do if they want to shop. Here's an example from Oodie:

Takeaway: Don't reinvent the wheel. Study emails in your industry and notice patterns. A more familiar, intuitive user experience could be the key to increasing your email conversions.

The Cooldown

One quick brain breather

This is a short, surprise positive note to end on. Examples of things you might see here:

- An update from us

- A funny or motivational quote

- A favorite line of copy or even poetry

- A relaxing pic from our hikes in Devon, UK

- Our baby cat, Luna (pet pic replies always welcome)