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a weekly warm-up for marketing that attracts your best buyers

(featuring real stories, copy tips, and cat pics)​
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Hey Reader,

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Ever feel like your marketing is getting ghosted?

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Maybe you’re running ads or sharing posts, but… nothing.

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Nowhere near the clicks, sign-ups, or sales you’d hoped.
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If so, you’re not alone.

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Here are a few quick things to try to get things moving again:

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• Change up your headlines: Try something new that speaks directly to what your ideal customer cares about. (If you can pull language directly from what past buyers have said about their problems, even better!)

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• Simplify the ask: Make sure it’s clear what you want people to do next. Whether it’s an email or a web page, copy is most effective when there’s just one super clear action you’re asking the reader to take.

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• Keep things simple: Sometimes less is more. See where you can simplify your copy. Remember, a confused mind doesn’t buy.
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A few tweaks can go a long way in bringing your marketing back to life.
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Now, one simple ask for you:

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What are you doing for Halloween? Reply to tell me!

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It’s my #1 favorite holiday, so this week you’ll find me carving pumpkins, sipping some sort of pumpkin drink, and watching Hocus Pocus. (Yes, I’m that girl.)

Put in your sales reps 🏋️‍♀️

Simple actions to fire up your marketing​
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Got a web page or funnel that feels like a ghost town? This week, review your highest-traffic page. Try to improve the headline so it resonates more with the ideal customer. Notice any changes in conversion rates.

Copy circuit 🔄

Analyzing copy from around the web​
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My favorite Halloween subject line I've received:
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🎃🎃🎃🎃🎃🎃🎃🎃🎃🎃🎃🎃

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Why it works: Can’t remember who sent it, but I loved this subject line I got a few years ago. It calls out the obvious: you probably have lots of cheesy Halloween emails in your inbox right now, so we’re just gonna go completely overboard with it!

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It stands out and might get a laugh as folks scroll their inbox, leading to more engagement. (Obviously, if you did this for every holiday, it’d lose its charm.)

The cooldown 🌬️

Words to stretch your mind & inspire your week

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“Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light.”

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- From “Do Not Go Gentle Into That Good Night” by Dylan Thomas

Brandy Wells (she/her/they)

Conversion copywriter & strategist

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