[The Stretch #5] Your Black Friday plan

a weekly warm-up for marketing that attracts your best buyers (featuring real stories, copy tips, and cat pics)

Hey Reader,

Are you a last-minute holiday shopper?

My family is very “last-minute” in general. (A home full of ADHDers.) It’s like herding cats to plan anything with us.

The holidays are no exception. But somehow we end up throwing old childhood decorations around the house and it still turns out fun, cozy, and totally us.

But… in business, leaving things too late can make Black Friday and other holiday campaigns feel chaotic and rushed.

Enter the Last-Minute Black Friday Rescue:

In November only, I'm offering 2 of my Copy VIP Days for the price of 1. To give you all the copy you need for an effective Black Friday or holiday promotion.

For example, I can whip up:

An 8-12 email Black Friday sequence
Or a conversion-focused landing page, checkout copy, plus a couple emails or an extra piece of copy tailored to your offer

✨ Double the usual VIP Day attention. All the strategy and copy for a solid campaign. Even if you don’t have Black Friday plans yet.

I’m only opening 3 spots max to keep it personal and high-quality. First come, first served.

>>> Book my Last-Minute Black Friday Rescue

Put in your sales reps 🏋️‍♀️

Simple actions to fire up your marketing

Black Friday/Cyber Monday: To create an offer or not?

This is a great time of year to offer something special to your audience. They expect it, and many of us are ready to take advantage of good deals that pop up.

That said, if you don’t want to create an offer, you don’t have to.

If you do? It doesn’t have to be complicated. A simple discount on your usual offers is enough — and may encourage people who’ve been on the fence for a while to reach out and work with you!

Need ideas? Reply and I’ll share my two cents.

Copy circuit 🔄

Analyzing copy from around the web

Here’s an ad I think missed the mark. Since I saw it on IG, I imagine Dash targets folks my age — millennials. I assume this ad creative, mimicking a phone screen, was meant to create urgency…

But if you know this generation, we’re phone call-averse, conditioned to ignore unfamiliar calls and deal with them later. So… my guess is that this ad won’t inspire action for this crowd. (The takeaway? Know your audience.)