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Hey Reader,

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My husband Sam and I started copywriting in 2019. We were teaching English in a tiny fishing village on the western coast of Spain.

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In Muros, it rains (a lot) all winter. But summer is dreamy, so everyone heads to the beach. Meaning our usual summer gig, teaching private English classes, had exactly zero interest.

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So, we went online and realized we could get paid to write.

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A hobbyist blogger at the time, I was thrilled. I had no idea what to expect or what normal rates were, so I spent that summer writing a 30k+ word book for $500. (I KNOW 😱 but that plus a few blogs gave me enough to live it up in Muros for a few months.)

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In the fall, we moved to Jerez de la Frontera in southern Spain to teach English at primary schools. Until...

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Covid shut those schools down. Suddenly, we were both full-time, self-employed freelance copywriters, locked down in a tiny studio apartment in Andalucía.

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We didn't know what we were doing, but we learned as we went. We did our own thing, served our own clients, found our own specialties.

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But then we started thinking more long-term.

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We realized it made more sense to join forces. Put our energy and skills into one venture, serving one set of clients at a really high level.

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That's why we're relaunching together as a full-service, boutique email marketing agency.

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It's been amusing (and wonderfully chaotic at times) to see our different approaches come together under one online business roof.

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The rebranding process is one example.

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As we were picking images, fonts, and colors for the moodboard she prompted us to create, we had some clashing ideas.

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Sam gravitated toward warm, bold vibes. 💥

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While I was into a cool, minimalist aesthetic. 💙

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But we both wanted to lean into our loves of nature and movement. We wanted our brand to have tons of energy, power, and *life*

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In the end, we found a happy compromise.

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Chunky, bold vibes meet icy blues and fine lines. 🪼

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​Check out my recent IG post for a peek at our branding inspo Pinterest board. ​

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We can’t wait to show you the brand.

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(Big reveal Oct Fourth.)

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Any questions about our journey or the rebrand process?

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What's going on in your business lately?

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Reply and share updates! Times are weird. Let's cheer each other on.

Brandy Wells (she/her/they)

Conversion copywriter & strategist

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